Names of firm is a major factor in determining its fate. If you do not make the right option, it’s difficult to be successful even with a great product. In the event of trying to market your product internationally, you are likely to fail when you don’t consider the particularities of national culture and the language. Turbologo teaches you how to select a suitable name and avoid making mistakes.
The impact and function of the name name and the
A successful name isn’t an assurance of commercial success and failure with a high likelihood will result in failure. As an example, in the 1990s in the 90s, the Russian market introduced infant food with the of Bledina. Due to obvious reasons, the sales didn’t go well. In the Spanish-speaking nations, they refused to purchase an Mitsubishi Pajero because “pajero” in Spanish is a crude swear word used to describe homosexuals. There are plenty of instances.
Names of business is typically the first thing a buyer considers when purchasing the product. It shouldn’t trigger negative feelings and unpleasant memories. If you are looking to boost recognition, it is important to select a name that distinguishes you from the competition and be remembered by your audience.
However, too much novelty can be a bad thing. The name should naturally be obvious from the operations of the company, however it’s not always the case. For giants like Google, Mars, McDonald’s, Cian nymen do not mention anything, but they have not stopped them from becoming top players in the field. Be aware of the possibility of linking the domain name to your name or the business. It is not necessarily the case that they are identical but the semantic connection must be evident. If you are planning to enter the global market, be sure that the translation is clear and doesn’t result in negative associations within the country that exports.
How do you choose the name of your company?
Sometimes, the answer is found from itself Sometimes, however, you must consider it for a long time before you can do the problem. There are many ways to name. Let’s examine the most well-known one.
- Make use of the surnames and names of the creators
You’ve probably seen the signage above the beauty salons and shops: “Olga”, “Elena”, “Lily” and similar. It’s the most straightforward method to name a business. However, it’s not simple, if you operate locally, it’s fairly common. However, in the event that within the city you work in, there is an institution that has the same name, it’s not worth repeating.
You are able to modify the name. For instance, Maxim Rozdukhov called his chain of hypermarkets and supermarkets “Maxi” – not a good choice, and it’s not afraid to be a part of the local market.
A lot of footwear, clothing handbags, cosmetics, as well as perfumes are named for their founders: Louis Vuitton, Saint Laurent, Gucci, Dior, Chanel, Dolce & Gabbana, Fendi and many other. They are big brands with a long-standing history, however, there are some modern instances: Kylie Cosmetics by Kylie Jenner and Fenty Beauty by Robin Rihanna Fenty The two have a huge following across the world.
The same is true for the car brand and alcohol drinks. Ford, Porsche, Toyota, Maybach, Chrysler, Ferrari are the names given to the founders. Cognac house Hennessy as well as winemaker Moet & Chandon, whiskey brand Jack Daniel’s all have names after the people who founded them.
- Play around with nicknames and aliases
If the previous method failed, think about using nicknames family members or friends have given you. This could be the starting point for an excellent idea.
For instance, Mercedes was named after an individual with this name. Her father was an affluent Austrian businessman who purchased automobiles from the industrialist and inventor Gottlieb Daimler. In the end, the combination of two rival businesses created the Mercedes-Benz brand.
- Use patronymics
Some names are patronyms which is patronymics or variants of these names. The cake “U Palych”, building materials store “Petrovich”, St. Petersburg Abrasive Factory “Ilyich” – all this may sound a bit sweeping however, that’s the reasoning behind it. It builds trust that is appropriate for the people.
Begin with the geographic names: waters bodies, areas with a population mountains and so on. Most likely, businesses that have these names already exist and it is crucial that you’re involved in various actions.
The chain of supermarkets “Everest”, the restaurant “Prague”, the cafe “Italy”, the company “Gardens of Pridonja” are named in accordance with this principle. A company that produces and distribution of alcohol from Nemiroff in Ukraine has been a bit imaginative in addition to the Nemiroff brand came out.
Also, the idea that of “quasi-toponyms” – fictitious names of objects. Examples: “Vkusnoteevo”, “Udoevo village”, “Sportlandia”.
- Nature’s objects and phenomena
It could be a range of terms used in geology, meteorology including flora and fauna. For instance, there are sells “Crystal”, “Emerald”, “Diamond Holding”, an organization called “Magma”, several firms under names like “Sunflower”, the distributor of toys for children “Kotik”. These include the giants Puma, Amazon and Wildberries.
The process is based on repetition of similar or identical consonantal sounds. This results in a distinct quality of expression and is stored in the mind of the customer. Examples: Chupa-Chups, Coca-Cola, KitKat, Crunch Brunch.
- Sound imitation
It creates an associative relationship with a particular product. Schweppes is a fizzy beverage is a drink that opens with the same sound. Its name “Agusha” reminds a child of their babbling. Tuc is the sound that comes from breaking the cookie. The travel website tutu.ru is where you can hear the clattering of wheels on trains. When the service is acceptable to your particular field of work you could create a unique memorable name.
- Literature, history, mythology
Use nicknames and names of famous people as well as fictional ones. The restaurant “Griboedov”, Residential Complex “Onegin” and “Mayakovsky”, LLC “Minotaur”, LLC “PK “Theseus”, store “Snow Queen” A trading online platform Alibaba Examples abound.
You can take as the basis of places, objects, phenomena from literature or folk art: “Scarlet Sails”, TM “Tablecloth-Samobranka”, “Prostokvashino”.
Follow our tips and you’ll succeed:
- Don’t over complicate the name as it can be more effective to keep it simpler and more sonic more like the original, but not too catchy.
- Simple is great however, imagination and creativity are also important to ensure that the more intriguing names can get a greater share of the population than those who are typical and boring.
- Choose a few ideas that you are most comfortable with and then conduct the poll with your family, acquaintances and your friends. Find out which one appeals to them the most . Then choose the best option from the information you gather.
- Do not look for a fashionable name, instead choose a classic. Fashions are a thing of the past while classics endure for many years.
The name of your company is a key element to build an effective and efficient business. Therefore, you’ll catch the attention of potential customers and will be heard by all people’s radars. But, keep in mind that this effect can only be possible through a well-chosen name.